Can Social Media Boost Sales? | Investera | Investment Portfolio Management Platform

Can Social Media Boost Sales?

18March, 2021

How many ads do you cross on social media every day? How many times did you click on those ads? How many times did you end up buying something?

We’re taking wild guess… we’re sure you did. MANY TIMES.

When we think of social media and how many brands we come across everyday, we can’t help but wonder … Can social media really contribute to sales growth and business success?

Keep in mind that social media works for businesses and brands of all sizes and your business’s relationship with social media is inevitable.

As it’s your fastest and easiest solution to build your brand reputation, create customer loyalty, and increase your sales, Investera has some social media tips for you to increase your presence on social media.

1. Know your target audience

A successful social media campaign is all about understanding the targeted audience. 

Once you have defined which platform your targeted or potential audience is on, all you have to do is give them what they are looking for and peak their interest in what you have to offer.

2. Make your ads stand out!

You think posting daily will do the job? Think again. It is no longer enough to just post at a regular frequency or on special occasions. Stand out with paid ads.

While all social media platforms offer promotional solutions, Facebook’s extensive targeting capabilities make it simple to build powerful campaigns.

Amplification on Facebook enables companies to set one of four goals: coverage, interaction, views, or click-throughs. There, you can tailor your performance based on your objectives and, as a result, boost revenue using your customized sales pipeline strategy.

3. Influencers influence

Believe it or not, influencers can boost your sales.

It’s true that all social media influencers do the same thing when it comes to using social media, but not all of them have the same audience. Find the right influencers with the right audience to trigger the right crowd and increase your product visibility, which, in return, drives sales.

4. Don’t be too obvious

Your main focus is to increase visibility and boost your sales, but do not be too loud about it. 

While it may seem futile to focus on anything other than sales if you’re trying to make profit, you do not want to seem to salesly or pushy. People use social media to stay in touch with friends, families, and brands they care about. And your most devoted buyers would be unable to join your company if you just sell on social media.

5. Customers create content

A customer always needs reassurance. So, to make sure your product is trustworthy, they will read reviews or go to your hashtags to see what others are saying about your product or business.

When these recommendations are based on the thoughts and perceptions of other customers that are similar to them, they feel a sense of honesty with which they can identify. 

When it comes to social media marketing, you must take advantage of the content generated by other users to increase revenue.

Today’s knowledge-hungry consumers are just as knowledgeable about a brand as the people wanting to market it. So, the power of social media is in your hands. No matter what the size of your business is, it all comes down to trust and engaging the right people.

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