The buzz over e-commerce is continual, but it might not be long before M-commerce takes over. Here is what you need to know about M-commerce:
Mobile commerce, also known as M-commerce and the next generation of E-commerce, is an online shopping experience that enables users to access online shopping platforms through their mobile devices without the need for a desktop computer.
It is without doubt that M-commerce and E-commerce display similar goals when it comes to buying and selling through the internet, but in fact, they are quite different from each other. When we look at E-commerce, or electronic commerce, it traditionally includes buying and selling activities with the help of desktop computers and laptops.
M-commerce, on the other hand, gives users the chance to make purchases ‘on the go’ through their mobile devices as long as they are connected to the internet. With this in mind, M-commerce has a wider potential to reach a larger audience as it caters to a more advanced experience of E-commerce.
The emergence of the M-commerce industry has transformed to trigger and embrace the following three popular online business categories:
- Mobile Shopping
Similar to e-commerce, but at your disposal via your mobile device. This industry is continuously driven through the rise of mobile optimized websites, dedicated mobile applications, and social media applications.
- Mobile Banking
In the same way as online banking, you are most likely to come across forms of purchases on mobile devices with certain restrictions or limitations. As the industry continues to advance, the Mobile Banking service sector continues to eliminate these restrictions and boost cashless transactions.
- Mobile Payments & Digital Wallets
Mobile Payments, Mobile Money, or Digital Wallets are your fast-track to making secure payments. Through mobile payments, the customer usually pays for mobile purchases by clicking on a point-of-sale terminal using a smartphone.
As for Digital Wallets, they have remarkably replaced the use of physical credit and debit cards. Instead of holding a cash balance in the automated wallet, the payment is pulled straight from your e-wallet.
When we look back to 2019, the global market size of m-commerce was estimated at $472 billion and is anticipated to reach $3,901 billion by 2026. That is a compound annual growth rate of 34.9% from 2019 to 2020.* With further advancements, we strongly believe that m-commerce has phenomenal growth potential in the coming years.
As online payment security concerns continue to diminish, it is notable that consumers have grown to be more accustomed and comfortable with mobile shopping and faster checkouts.
At Investera, we believe that m-commerce will continue to become a first-stop channel for shopping and for consumers to heavily rely on digital payments in the coming years.