#post_titleB+ have been invested in the Middle East's Adtech sector | Investera | Investment Management Solution

More than 1 Billion dollars have been invested in the Middle East’s Adtech sector since 2011

29March, 2020

What Is Advertising Technology (Adtech)?

Advertising Technology covers a range of software and tools that brands and agencies use to strategize, set up and manage all digital advertising activities. Access our full report on the Middle East’s Ad Tech Industry

The ad tech ecosystem has two major entities, viz. the advertiser (the demand-side) and the publisher (the supply-side).

– Advertisers want to get the most out of their invested budget by running effective ad campaigns to reach their target audience, optimizing these campaigns, measuring ROI, and gathering customer insights. Access our full report on the Middle East’s Ad Tech Industry

– Publishers cater to the requirements of advertisers and generate revenue through ads by displaying these ads on their publication/s (website, app, etc.), increasing ad impressions, maximizing bids for the ad slots, and gathering visitor insights. Publishers need to take care of all these things in keeping with the platform User Interface (UI). Access our full report on the Middle East’s Ad Tech Industry

 

The Adtech Value Chain

 

 

Access our full report on the Middle East’s Ad Tech Industry

 

Middle East’s Adtech Market Map

 

Access our full report on the Middle East’s Ad Tech Industry

Digital Advertising Services Platforms:  Opensooq,  Telfaz11,  Blesh,  adMingle,  Heroleads,  Shiftah,  Keepface,  Tapklik,  Digimart, GuideCity,  Controlcast,  TPS-Engage,  Fi-Technologies,  Ilankedisi,  Medianet
Digital Marketing Service Platforms:  Clickso,  TaskSpotting,  CreatorDen,  Ciapple,  AllMedia,  Ethos,  Mediascope,  Nurturia, Wanasah
Mobile Advertising Services:  Adfalcon,  Audiogram,  Exbooth,  Mobilike
Online Marketing Services:  4Sale,  BuyBack-Bazar,  Flip-Media,  Alawooz,  TG-Workshop,  The-Online-Project
Digital Advertising Services:  Elevision,  Reachpod,  SocialMyWiFi,  Back-up,  Newline-4-Media,  Wask

 

Top Players in the Middle East’s Adtech Industry

 

Access our full report on the Middle East’s Ad Tech Industry

Top Investors:  Qatar Business Incubation Center, Publicis Groupe, 500 Startups, Point Nine Capital, TRPE Capital
Top Acquirers:  Publicis Groupe, Havas Group, Crowd Analyzer, Reklamstore
Top Private Companies: Opensooq, 4Sale, Heroleads, Guide-CityWask

 

Companies to watch in the Middle East’s Adtech Industry

 

Access our full report on the Middle East’s Ad Tech Industry

Most Capital Raised:  OpensooqTelfaz11ClicksoBleshTaskSpottingAdfalcon
New Entrants:  AlawoozDigimartBuyBack-Bazar
Most Likely Fundraising:  Opensooq

 

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