What Is Advertising Technology (Adtech)?
Advertising Technology covers a range of software and tools that brands and agencies use to strategize, set up and manage all digital advertising activities. Access our full report on the Middle East’s Ad Tech Industry
The ad tech ecosystem has two major entities, viz. the advertiser (the demand-side) and the publisher (the supply-side).
– Advertisers want to get the most out of their invested budget by running effective ad campaigns to reach their target audience, optimizing these campaigns, measuring ROI, and gathering customer insights. Access our full report on the Middle East’s Ad Tech Industry
– Publishers cater to the requirements of advertisers and generate revenue through ads by displaying these ads on their publication/s (website, app, etc.), increasing ad impressions, maximizing bids for the ad slots, and gathering visitor insights. Publishers need to take care of all these things in keeping with the platform User Interface (UI). Access our full report on the Middle East’s Ad Tech Industry
The Adtech Value Chain
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Middle East’s Adtech Market Map
Access our full report on the Middle East’s Ad Tech Industry
Digital Advertising Services Platforms: Opensooq, Telfaz11, Blesh, adMingle, Heroleads, Shiftah, Keepface, Tapklik, Digimart, GuideCity, Controlcast, TPS-Engage, Fi-Technologies, Ilankedisi, Medianet
Digital Marketing Service Platforms: Clickso, TaskSpotting, CreatorDen, Ciapple, AllMedia, Ethos, Mediascope, Nurturia, Wanasah
Mobile Advertising Services: Adfalcon, Audiogram, Exbooth, Mobilike
Online Marketing Services: 4Sale, BuyBack-Bazar, Flip-Media, Alawooz, TG-Workshop, The-Online-Project
Digital Advertising Services: Elevision, Reachpod, SocialMyWiFi, Back-up, Newline-4-Media, Wask
Top Players in the Middle East’s Adtech Industry
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Top Investors: Qatar Business Incubation Center, Publicis Groupe, 500 Startups, Point Nine Capital, TRPE Capital
Top Acquirers: Publicis Groupe, Havas Group, Crowd Analyzer, Reklamstore
Top Private Companies: Opensooq, 4Sale, Heroleads, Guide-City, Wask
Companies to watch in the Middle East’s Adtech Industry
Access our full report on the Middle East’s Ad Tech Industry
Most Capital Raised: Opensooq, Telfaz11, Clickso, Blesh, TaskSpotting, Adfalcon
New Entrants: Alawooz, Digimart, BuyBack-Bazar
Most Likely Fundraising: Opensooq